It is generally accepted that
successful business is impossible without a good marketing management
practices. You are therefore required to:
1. Explain the
concept of marketing management
2. Explain the
relational controlling marketing management in Nigeria
3. How the
application of good marketing management practice can enhance the quality of
life in the university community.
INTRODUCTION:
Marketing is the process by which a firm or persons doing business communicate the value of its products and services to consumers. The primary challenge is to choose which consumers to communicate with and the best strategy for reaching them with your message.
Marketing
Management
Marketing
management is the process of planning, organizing, directing and controlling
the activities relating to the marketing of goods and services to satisfy the
customers wants.
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